Baton Rouge's College Town Passport: Southern

Expiration: 365 days after purchase

Go Jags & Go Explore! - Baton Rouge's College Town Passport: Southern University Edition!

From coffee shops to campus landmarks, immerse yourself in the vibrant energy of Louisiana’s capital city with the Baton Rouge College Town Passport: SU! Perfect for students, alumni, and visitors alike, this mobile passport guides you through the best of Southern University's backyard—think local eats, cozy cafés, unique shops, and iconic attractions. Check in via GPS at your own pace to experience everything that makes Baton Rouge a true college town. Unlock SU staples and earn a prize when you complete the passport! It’s a fun, free way to enjoy Baton Rouge’s spirited culture—one Jaguar Nation stop at a time.

*While Visit Baton Rouge passports are free to download, they do not provide free admission or discounts for participating museums or businesses.


Included Venues

See locations on an interactive map.

Dearman’s Diner

Step back in time at Dearman’s Diner, a Baton Rouge icon serving up classic American comfort food since the 1950s. Originally a pharmacy and lunch counter, Dearman’s has evolved into a full-service retro diner known for its juicy burgers, hand-spun milkshakes, and nostalgic charm. Under the care of longtime staff and new ownership, the diner continues to honor its roots while embracing fresh ideas—like the new Dearman’s South Dine N’ Dash food truck. Whether you're a regular or a first-timer, Dearman’s offers a warm, welcoming slice of Baton Rouge history with every bite.

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Zippy's Burritos Tacos & More

Known for its vibrant atmosphere and delicious food, Zippy's offers a variety of burritos, tacos, and other Mexican favorites. It features a spacious outdoor patio, perfect for enjoying a meal while watching sports. The menu includes crowd favorites like the Cuban burrito, fish tacos, and a range of vegetarian options.

Whether you're in the mood for a quick bite or a relaxed dining experience, Zippy's is a great spot to enjoy flavorful Mexican cuisine in Baton Rouge.

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Sunshine's Place

Since 2010, Sunshine's Place has been dedicated to offering an unforgettable dining experience with fresh ingredients and innovative techniques. Their seafood-inspired menu celebrates seasonal, locally-sourced ingredients.

The Blue Store dba Triplet's Food Mart

Triplet’s Food Mart has become locally famous for their signature crispy and spicy fried chicken. What started as a small business has expanded thanks to its reputation for flavorful, perfectly fried chicken that keeps customers coming back.

Mike the Tiger's Habitat

Just outside Tiger Stadium, fans can come from near and far to pay their respects to LSU’s live mascot, Mike the Tiger, at his on-campus, 15,000 sq. ft. habitat that incorporates natural substrates, lush plants, a live oak tree, waterfall and pool. Mike is cared for by the LSU School of Veterinary Medicine who oversees his overall health and well-being.

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The Red Stick Sculpture

The Red Stick Statue in Baton Rouge is a commemorative sculpture by the late SU Alumni Frank Hayden, located on the Southern University Baton Rouge campus. This landmark marks the site of the famous exchange on Scott's Bluff that gave the city its name, "Baton Rouge," meaning "Red Stick" in French. Rooted in legend and rich in culture, the city's name traces back to early French explorers who spotted a cypress pole marking the divide between tribal hunting grounds. Today, the spirit of resilience and tradition lives on in Baton Rouge’s vibrant neighborhoods, culinary scene, and cultural landmarks. Discovering the story behind "The Red Stick" is the perfect way to kick off your visit to Baton Rouge.

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Mall of Louisiana

The Mall of Louisiana is Baton Rouge’s largest shopping destination, offering over 180 stores, including favorites like Apple, Sephora, Macy’s, and Dillard’s. Visitors can enjoy a full day of shopping, dining, and entertainment with a spacious indoor mall, an AMC movie theater, and Blue Zoo Aquarium. The open-air Boulevard section adds even more shops and restaurants in a walkable setting. With a large food court, family play areas, a carousel, and Main Event for bowling and games, it’s a great spot for all ages. Conveniently located off I-10, the Mall of Louisiana offers plenty of parking and a variety of experiences, making it a must-stop for visitors looking to shop, dine, and explore Baton Rouge.

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Towne Center At Cedar Lodge

Towne Center at Cedar Lodge is an open-air shopping destination in Baton Rouge offering a mix of popular national retailers, local boutiques, restaurants, and services all in one convenient, walkable setting. Visitors can shop brands like Whole Foods, Ulta Beauty, and Banana Republic, then relax at restaurants such as P.F. Chang’s, Fleming’s, or local favorite Walk-On’s. With beautifully landscaped walkways, fountains, and plenty of parking, it’s easy to spend the day browsing, dining, or simply enjoying the lively atmosphere. Located just minutes from LSU, it’s a great stop for shopping, dining, and exploring the heart of Baton Rouge.

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Pastime Restaurant
The oldest family owned Restaurant & Lounge in Baton Rouge and the only local Historical Landmark restaurant in the city. A true Baton Rouge Tradition® for over 75 years serving award winning pizzas, calzones, poboys, burgers, seafood and more.
Louisiana State Capitol

The Louisiana State Capitol in Baton Rouge is a must-visit landmark for tourists. Standing at 450 feet tall with 34 stories, it is the tallest capitol building in the United States. Completed in 1932, this Art Deco masterpiece was spearheaded by former Governor Huey P. Long. The capitol houses the chambers for the Louisiana State Legislature and the Governor's office. Visitors can explore the beautiful 27-acre grounds, which include the Capitol Gardens, and enjoy panoramic views of Baton Rouge from the observation deck. The building's rich history and stunning architecture make it a fascinating destination for anyone visiting Louisiana

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BREC's Baton Rouge Zoo
BREC’s Baton Rouge Zoo is a place where people connect with animals, including tigers, giraffes, rhinos and alligators. The world-class Realm of the Tiger, Flamingo Cove, Giants of the Islands, Safari Playground, L'aquarium de Louisiane, and KidsZoo exhibits offer fun and education for all ages.
Louisiana's Old State Capitol

Perched atop a bluff overlooking the Mississippi River, Louisiana’s Old State Capitol—fondly known as the “Castle on the River”—is a must-see destination for visitors to Baton Rouge. This Gothic Revival masterpiece, built in 1847, boasts a stunning stained-glass dome and an iconic cast-iron spiral staircase. The museum offers free admission and features interactive exhibits, including the immersive “Ghost of the Castle” experience. Open Tuesday through Saturday, the museum provides guided and self-guided tours, with multilingual audio options available. Located at 100 North Boulevard in downtown Baton Rouge, the Old State Capitol is a captivating blend of architecture and history, offering an unforgettable experience for all ages.

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Perkins Rowe
The mixed-use development’s retail mix, exclusive dining and living options, and diverse array of entertainment make Perkins Rowe the ideal destination for all individuals in the community. You’ll find Perkins Rowe in the heart of Baton Rouge’s medical and shopping district. With convenient access from the city’s main interstate and major thoroughfares, Perkins Rowe is a destination that’s easy to find from anywhere.
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Coffee Call

Established in 1976, this family-owned coffee house has been a gathering spot for friends, families, and students for decades. Known for traditional and local favorites like "Beignets Fingers", visitors can enjoy freshly roasted coffee, sweet hot chocolate, and the signature café au lait in a cozy, welcoming atmosphere. Whether you're a local or a tourist, Coffee Call offers a delightful taste of Southern hospitality and tradition

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